Why your small business needs professional photography – Treat Yo'self GB

Why your small business needs professional photography

I recently worked with Fran Minifie Photography on both my brand photos and product photography.

Professional images are essential for a small business's visual brand. We've all heard the phrase "people buy from people," therefore it's critical to put your face out there and let people know who you are. Selfies taken with a phone don't look professional, so I decided it was time to hire a pro.

Women walking wearing beige top and jeans. Branding shoot

Like most small businesses, I didn't have a huge amount of money to invest so when I found Fran's mini branding shoot I jumped at the chance. We met at Oldway Mansion, Paington and had a casual, relaxed walk around the grounds, chatting and snapping all the way.

Woman leaning on wall, branding shoot. Beige top. At Oldway Mansion

Like a lot of people, I hate having my photo taken. However, Fran immediately put me at ease and told me exactly what to do with tips and tricks to feel natural in front of the camera. This involved lots of jokes, laughter and bit of swearing thrown in for good measure - right up my street!

Women standing against wall. Branding shoot. Beige top. Jeans

After the shoot I asked Fran if she could photo some of my eco-friendly gift boxes. I simply gave her my product boxes and she took care of the rest. This included both styling and layout. 

Eco friendly gift box including dried flowers, macrame, seeded card, ceramic vase, soy candle, natural bath salts, face mask

Boho box

The product photographs appear in my Etsy shop, website, and social media pages.

mum and baby gift. Newborn gift. including fairtrade chocolate, seeded card, macrame rainbow, wild rising bloom body oil, baby milestone cards

Newborn gift

The parent and baby gift box, as well as the kids wedding activity packs, have quickly become two of my most popular items, and I have no doubt that the product photographs played a role in this.

Kids wedding activity bag. Wedding favours.  Including colouring book, plantable pencil, play in choc, jitterbug wooden toy, colouring book, playdough

The images of the children's bags have even been featured on another blog. The Best Wedding Activities For Kids in the UK - Children's Activity News (clubhubuk.co.uk)

Child playing with kids wedding activity bag. Eco friendly wedding favours including playdough, plantable pencil, vegan chocolate

I love this image she took of a young model playing with the kids wedding activity bag, it really brings the product to life and shows how it would be used by the customers in real life.

Wooden wedding countdown board. Eco friendly engagement present for couple

Engagement gifts

Along with the whole boxes Fran also took individual photos of all the items.

I can't thank Fran enough for her wonderful photos. They have elevated my business and branding to another level and now I have a set of images I'm proud to put out into the public. 

Get in touch with Fran for all your photography needs or even marketing advice too at Fran Minifie Photography

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